Method is as follows. Use Chrome Inspector to isolate the XPath of the author or expert reviewer's name on the page Extract the HTML author name using xpath Copy XPath to the selected crawler This example uses ScreamingFrog. advertisement Continue reading below To keep things organized, you can label the extract as "author name". Extract the author name using a shouting frog You can replicate this same process to an expert reviewer or any other page element for which you want to measure performance. You can crawl the page with the author's name, export your custom extract to a spreadsheet, and use it to retrieve performance data from Google Analytics or other measurement tools.
Advertisement Continue reading below Collect the analysis performance data for the same page you crawled and use VLOOKUP to match the author name with the analysis data using the URL as a common identifier. You can then analyze the performance of individual authors in terms of traffic, user engagement, and conversion by creating convert raster to vector a pivot table using the author name as a row. Below is an example of what the final product will look like (depending on the column you choose to pull into the pivot table). Author name Pivot table example NOTE: The authors shown above were created by a random name generator. advertisement Continue reading below You can then extend this process to analyze the author's performance in terms of the perceptual quality of the content itself. This is done using readability indicators.
While these metrics do not replace the actual editing and rating done by human reviewers, readability tools can be used as a way to reveal content quality issues and opportunities on a large scale. There are many readability tools on the market, but readability is my favorite resource in this process because it provides the ability to analyze URL readability in bulk. Upload a list of URLs to Readable, or a readability analyzer of your choice, and use VLOOKUP and PivotTables to evaluate individual author readability metrics. Here's an example of what this actually looks like: Readability score Readability tools often use a variety of different metrics to measure readability, so before making strategic decisions based on the results of these analyses, define these metrics and theirs. It is important to have a complete understanding of the measurement method.