We build complete images of the people we know from these small glimpses and crave consistency. Have you ever seen confusion or even anxiety in the face of someone when you talked to someone about a key opinion about a plan you modified or changed? "But did you think they were very happy?" They ask. This is because we all crave a stable and predictable world. It should be consistent and somewhat predictable, especially if you want to build a relationship with someone over the internet.
You should write in whatsapp database the same tone, publish in a steady rhythm, and train your audience to know what they should expect of you. For example, my friend Nat Eliasson consistently publishes one article a week and sends a "Monday Medley" every week on the same day (I guess either). I'm always looking forward to hearing what he writes and reads. After a lot of consistency, it has its own place in my Monday routine and I won't miss it. If you need to skip a week or want to change the format, always announce it and ask for feedback. Not only does this increase engagement metrics such as opening emails, but it also lets readers know that they have what they have.
They naturally assume that they are punctual about other things such as deadlines and support requests. 3) Focus on micro conversion Encourage readers to deepen their relationship with you by taking small actions. Join the mailing list, download new ebooks, and join the live stream. The important thing here is to exceed their expectations immediately after each of these micro-conversions. If you provide an ebook download, provide it immediately and do not ask to check your email three times and enter a capture. And, needless to say, write a great ebook worth reading twice. This establishes patterns of risk and trust. Each small conversion represents a customer giving you an opportunity.