The roundup is broken down into genres, years, artists, and more, and is displayed with brightly colored graphics. It then creates a personalized playlist of the user's most listened to songs, and users have the option to share their wrapped playlists on social media — a key element that has made the campaign to trend on social media every year since its inception. Spotify Wrapped playlists is a content marketing exampleImage Source 2. DuoLingo's TiKTok You likely know DuoLingo as the website and app that helps users learn a new language, but the company has generated buzz on TikTok for another reason — the company's self-proclaimed "unhinged" mascot.
DuoLingo has amassed over 4.5 million followers on TikTok thanks to its consistent stream of content featuring the company's iconic green owl mascot. Though many of the videos do not mention the company's products and services, the fax number list account's ability to create funny, trendy content has helped raise brand awareness on the app — something many brands struggle to do. 3. Canva's Design School Canva's Design School provides value to its users by teaching them how to create engaging images with minimal design experience and without complicated software. It also does a great job of showing all the design possibilities Canva has to offer.
Canva Design School is an example of content marketingImage source 4. Hairstylist Theresa Van Dam's TikTok Theresa Van Dam is a hairstylist and owner of the Fantastic Sams Salon in Lenox, Illinois. Her TikTok account is famous for her skits that show how she deals with rude customers — all of whom she calls "Karen." Her content is often praised for being relatable to anyone who has ever had to deal with unruly customers.